Headshot of Justin Rushing

Justin Rushing

Strategic revenue architect with a proven track record of driving and managing multi-million dollar revenue-generating streams and opportunities through business development, acquisition, and sustainability initiatives. Known for cultivating high-impact partnerships, leading product monetization strategies, and delivering innovative leadership. Ready to lead your organization’s growth as a full-time executive or on-demand consultant.

I'm a strategic revenue leader with over 15 years of scaling revenue growth across multimedia, SaaS and nonprofit sectors, achieving over $16 million in earned revenue. I've managed budgets exceeding $2.8 million, led cross‑functional teams in both in‑person and remote settings and implemented consultative sales frameworks that improved conversion and retention:

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Years Experience

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Revenue Generated

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Budgets Managed

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Corporate/B2B Partnerships Managed

Expertise Frameworks

Core Expertise

Revenue Architecture

Building multi-channel monetization systems that deliver sustainable growth

$1.8M New Business Generated
$1.5 M Philanthropic Funding
$281K Earned Revenue

At The Pivot Fund, I engineered an integrated revenue model combining branded sponsorships and interactive engagements with philanthropic fundraising that helped drive $1.8M in new business within 10 months.

Core Expertise

Market Expansion

Identifying and converting high-value opportunities that scale revenue

4 New Sponsored Events
3 New Branded Content Initiatives
$115K New Branded Content Initiatives

At Contemporary Media, I developed and implemented new revenue platforms to increase advertising opportunities and cross-audience engagement through event activations and branded content initiatives that led to $180K incremental revenue while deepening market penetration.

Strategic Growth Initiatives

2024

The Pivot Fund

Revenue Architecture Transformation

$281K Revenue Generated
14+ New Partners

Engineered multi-channel monetization strategy integrating sponsorships, branded content and programmatic media, exceeding Year 1 targets by 30% within 10 months.

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2023

inewsource

Digital Engagement Overhaul

86% Bounce Rate Reduction
104% Long Session Growth

Led complete platform redesign and mobile app development that transformed user engagement metrics within 3 months of launch.

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Executive Endorsements

Kimberly Spencer

Executive Director | Colorado Media Project

"I have worked with Justin as counterparts during our time at an intermediary serving BIPOC news outlets, as a fundraising advisor for the HBCU Digital Media Collaborative, and in my current role as Director of the Colorado Media Project. At CMP, he has served as a strategic coach for one of our grantees and as a reviewer for our most recent round of grants. His expertise in revenue strategy and development has sharpened my own fundraising approach and provided clear, actionable guidance to strengthen organizational sustainability. Justin combines strategic vision with hands-on support, making him an invaluable partner in advancing mission-driven work."

Dana Amihere

Founder & Executive Director | Afro LA

"Stressed by development, fundraising and managing donors, I needed someone who could help me see both the big picture and the granular views. Justin's assurances have helped me build confidence as a news leader, and his expertise has helped me refine our organizational priorities based on financial goals and resources. He challenges me and pushes me in my business decision-making, but always with purpose, calm and respect."

Consultancy Services

Ad Infrastructure Development

Establish the foundation for profitable ad operations with targeted placement, competitive pricing, and impactful marketing collateral.

Implementation Support

Streamline ad operations with essential tech integration and training for sustainable management.